TNS and Shopper IQ

New shopper solution brought to the market.

Leading market research organisation, TNS, in association with retail surveillance technology company, ShopperIQ , have launched a truly exciting initiative in the field of shopper research.  Taking a departure from conventional in-store observational research, ShopperIQ has presented TNS with the opportunity to film shoppers using intelligent cameras which efficiently, in a cost effective manner , allow researchers to analyse shopper behaviour. Verifiers role is to co-ordinate the setup and execution of the study for ShopperIQ, who provides TNS with the “goods” enabling the valuable interpretation and evaluation phase to proceed , resulting in the presentation of the valuable results to TNS’ client .”

 

tns